USAID Thamini Afya (Value your Health) | 72062125RFA00001

Opportunity Information: Apply for 72062125RFA00001

USAID Thamini Afya (Value Your Health) is a discretionary USAID/Tanzania funding opportunity that will be awarded as a cooperative agreement to one implementing partner. The activity is centered on Social and Behavior Change (SBC) and is intended to improve health outcomes by increasing the adoption and consistent practice of desired health behaviors among individuals, households, and communities across Tanzania. A notable feature of the opportunity is that the target audience explicitly includes healthcare providers as well as community members, which signals an interest in shifting both demand-side behaviors (what people do and seek) and supply-side or service-delivery behaviors (how providers counsel, communicate, and support clients).

The core goal is to increase the practice of priority health behaviors nationwide and in selected sub-national areas through three linked Intermediate Results (IRs). First, the activity will strengthen SBC capacity and improve coordination among SBC actors. In practical terms, this implies building skills, systems, tools, and shared approaches across government counterparts, implementing partners, civil society, and other stakeholders so that SBC work is better aligned, less fragmented, and more effective. It also suggests an emphasis on leadership, collaboration, and harmonization so that SBC is not treated as a standalone communications function, but as a coordinated, professional discipline embedded within broader health programming.

Second, the activity will focus on designing theory-informed and evidence-based SBC interventions. This points to the use of established behavior change theories and frameworks, informed by data and local research, to identify what drives behaviors in specific contexts and to select intervention strategies that match those drivers. It indicates that USAID expects programming choices to be justified by evidence rather than assumptions, and that intervention design will likely involve formative research, audience segmentation, message and materials development, channel selection, and iterative testing to ensure approaches are relevant and effective for different populations and settings.

Third, the activity will implement, monitor, and evaluate SBC interventions at both national and sub-national levels. This means the implementing partner will not only develop strategies and materials, but also support real-world rollout and continuous performance management. The monitoring and evaluation component suggests strong expectations for measuring both implementation quality (for example, reach, fidelity, and exposure) and outcomes related to behavior change, with learning loops that allow activities to be adapted over time. The national and sub-national scope also implies a blend of central-level coordination and decentralized implementation support, with attention to variation in local contexts.

Administratively, the opportunity is issued by USAID Tanzania (USAID-Dar es Salaam) under Funding Opportunity Number 72062125RFA00001 and is categorized under the health funding activity area (CFDA 98.001). Eligibility is listed as unrestricted, meaning a wide range of qualified entities may apply, subject to USAID requirements. The opportunity was created on 2024-11-07, with an original closing date of 2024-12-09. USAID anticipates making a single award with an award ceiling of $16,450,000, indicating a substantial, multi-component project intended to operate at scale and to serve as a central SBC platform or mechanism for the mission’s health behavior priorities.

• The Tanzania USAID-Dar es Salaam in the health sector is offering a public funding opportunity titled "USAID Thamini Afya (Value your Health)" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
• This funding opportunity was created on 2024-11-07.
• Applicants must submit their applications by 2024-12-09. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $16,450,000.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: Unrestricted.

Apply for 72062125RFA00001

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