Opportunity Information: Apply for PD SEOUL FY22 04
The Digital Creators Exchange Program is a U.S. Department of State (U.S. Mission to South Korea / U.S. Embassy Seoul, Bureau of East Asian and Pacific Affairs) grant opportunity to fund one organization to design and run a 15-day exchange trip to the United States for up to 10 South Korean digital content creators who speak to Korean youth audiences. The central aim is youth outreach: giving Korean youth a more nuanced, current understanding of the United States by equipping influential creators with firsthand experiences, direct conversations, and credible contacts they can translate into engaging online content after returning home.
Programmatically, the exchange is meant to explore both the ideals and the tensions that shape American identity in the 21st century. On the inspiration side, participants are expected to engage with themes like freedom, innovation, the American dream, and American culture. On the challenge side, the program intentionally makes space for issues that many Korean youth find frustrating or confusing about the U.S., including gun violence, racism (with specific attention to anti-Asian hate crimes), and social inequality. The opportunity also highlights priority topics such as human rights, diversity and inclusion, and gender equality, with the broader goal of deepening understanding rather than presenting a one-dimensional picture.
The funded organization would be responsible for delivering the program in three connected phases. First, there is a consultation phase where the implementer coordinates closely with U.S. Embassy Seoul before and after participant selection to align on priorities, shape the itinerary, and ensure the trip is responsive to both policy goals and participant needs. Second, the core of the award is the 15-day U.S. exchange itself, expected to take place in 2023, with travel to multiple cities or states selected to be geographically and culturally diverse and to reflect different American social experiences. The program is ideally timed around a major digital content, marketing, or creator-focused conference or another symbolic event that reflects American culture and values, but it should remain flexible enough to include both group sessions and individualized tracks for creators with different niches and interests. Third, the program includes follow-on sub-award (sub-grant) opportunities: a mechanism for at least one winning participant to receive additional support to produce content inspired by something learned during the exchange or a relationship built during the trip. Because the sub-grants are tied to outcomes, the applicant is expected to include a monitoring and evaluation plan that can show whether these follow-on activities achieved the intended impact.
The exchange itinerary is expected to connect participants with a wide range of American counterparts who can speak credibly about values, institutions, and social change. This includes meetings with U.S. digital creators, civil society organizations, civic activists, social media companies and platform experts, journalists, and community members who use their voices to promote American values, address current social issues, and advocate for positive change. A practical requirement is that the schedule must also include protected time for creators to actually produce content while in the U.S., including opportunities to interview people they meet and collaborate on creative projects. Cultural excursions are also expected in each destination, not as tourism for its own sake, but as a way to ground the creators experiences in place-based American culture.
From a logistics and budgeting standpoint, proposals must include funding for two Korean-language interpreters to accompany the group throughout the 15-day program. One Embassy Seoul employee may travel with the group to coordinate, liaise, and troubleshoot, and the implementing organization should include that staffer in planning items like ground transportation and cultural activities. However, the Embassy will pay directly for the Embassy staffer flights and hotel, so those costs should not be included in the applicants budget. The recipient organization is also responsible for handling participant visa issuance processes and staying current on COVID-related travel policy updates, meaning applicants need to plan for compliance, documentation, and contingency management.
Administratively, this is a discretionary funding opportunity using a cooperative agreement, which typically signals substantial involvement from the funding agency in shaping or overseeing implementation. The opportunity number is PD SEOUL FY22 04 under CFDA 19.040. The award ceiling is $150,000, and the agency anticipates making one award. Eligible applicants include U.S.-based nonprofits with 501(c)(3) status (excluding institutions of higher education), private institutions of higher education, and certain other eligible entities as specified in the full notice. The original posting date was August 24, 2022, with an original closing date of September 23, 2022 (GMT+9), indicating the program was competed for implementation in the following year.
In short, this grant funds a single implementer to run a tightly coordinated, content-forward U.S. exchange for Korean digital creators, combining structured dialogue on American values and social issues with on-the-ground experiences, creator-to-creator engagement, and post-program mini-grants designed to extend the programs reach to Korean youth through authentic, participant-produced digital storytelling.Apply for PD SEOUL FY22 04
- The Department of State, U.S. Mission to South Korea in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Digital Creators Exchange Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Aug 24, 2022.
- Applicants must submit their applications by Sep 23, 2022 OOB 9/23 (GMT9). (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Others (see text field entitled Additional Information on Eligibility for clarification).
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